ABOUT US
THE SHOWROOM
The story of Doucal’s is rooted in the intertwining of passion, Italian tradition, and innovation.
A constant blend of quality, technology, and contemporary taste forms the foundation of the creations and products that capture its artisanal essence.
The Milanese setting where the brand’s vision comes to life is a showroom designed by architects Ludovica Serafini and Roberto Palomba. Located in the heart of Milan at Via Gesù 5, this space exudes refined elegance and warmth, embodying Doucal’s commitment to quality and aesthetic refinement—values that align closely with the Palomba Serafini studio.
The studio’s holistic vision enriches the immersive experience of the showroom. Covering approximately 370 square meters, the space unfolds across seven areas, including a grand hall with frescoed coffered ceilings and a rare view of the courtyard of the Museo Bagatti Valsecchi, a historic building in the heart of Milan’s luxury district, where the showroom is located.
The design of the space enhances Doucal’s products, which stand out in the minimalist environment, welcoming visitors with a color palette inspired by the brand’s distinctive warm and neutral tones.
NEWSLETTER
Sign up to receive early updates on new collections and access to exclusive benefits.