In 1968, Mario Giannini founded the artisanal workshop Ducale, which distinguished itself from the very beginning by crafting luxury shoes inspired by the artisanal traditions of the historic Italian noble families.

Driven by a thirst for inspiration and research, Mario Giannini traveled to Northampton, immersing himself in the codes of English style and studying its tradition with the specific aim of evolving it and making it his own.

Under the guidance of Gianni and Jerry Giannini, Doucal’s has solidified its reputation as a leading brand of luxury and classic Italian shoe-making, faithfully pursuing the original vision: to innovate with refined elegance while respecting traditional codes.

To honor the importance of its history, the Giannini family has dedicated a wing of its headquarters to an archival museum, housing over 3,000 artifacts, sketches, and notes. This collection, one of the few in Italy entirely devoted to contemporary men’s fashion, is a testament to Doucal’s history, passed down through generations to inspire and keep the memory of the brand’s roots alive. It continues to provide Doucal’s with vitality, strength, and momentum to evolve its heritage toward timeless horizons.