Led by Gianni and Jerry Giannini, Doucal’s shares many values with the architecture and interior design firm Palomba Serafini. The brand’s success is the result of a plan guided by passion, tradition and Made in Italy craftsmanship that embraces technology: all elements that, combined with determination and dedication, have made it possible to create a unique product range, one whose quality and aesthetics are symbols of Italian savoir-faire.

The encounter with Ludovica Serafini and Roberto Palomba, who have unmistakably shaped the creation of the brand’s new showroom at 5 Via Gesù, in Milan, wasn’t a mere chance. Instead, it was an entirely consistent coming together, thanks to shared values such as craftsmanship, technology and an understanding of “good design”.

The aesthetic and qualitative vision of Studio Palomba Serafini made its way into the project through their “holistic” approach, in which every element added to the space is more than a detail: it’s intended to engage with every aspect of the Doucal’s showroom overall, including the fifth-dimensional element.